At the
attention stage the prospect is engaged in a
tangential activity, and the advertiser places a message in the
prospect’s field of awareness, trying to attract his or her attention.
Many techniques to attract attention are irritating, like web pop-ups
and television commercials.
Even the sponsored links that appear on SERPs can be
annoying to those who view Internet Search as a way of extending human
knowledge, not commerce. However, if your prospect has any latent
interest in the product or service, that irritation may subside
quickly.
